Tracking ARR Performance across the Renewal Life Cycle
Jack Johnson
VP, Customer Growth and Renewal Research
October 5, 2023
Overview
Growing revenue from technology subscriptions and attached maintenance contracts is key for today’s technology companies as they adopt as-a-service business models. The shift to selling subscriptions requires companies to track the performance of revenue schedules over time and as they progress through the customer life cycle. Selling products as assets that allow for 100% revenue recognition up front is replaced with period payment and revenue recognition.