What was once solid ground for content development functions is now a quagmire. Insufficient headcount, the emergence of new forms of content, customer demand for a continuous flow of content, and ever more frequent product development cycles have bogged down even the most stalwart of education organizations. Many struggle to adapt to these changing conditions and use outdated processes, technology, and resources. As an example, the emergence of micro-content as the primary adaptation to XaaS business models is significant, but many organizations use a development methodology that is ill-suited to it. TSIA research shows that organizations that are flexible in development, leverage AI, and are creative in resource usage experience lower development times and costs. This report provides critical best practices to enable education organizations to draft a new content strategy, or revitalize an existing one, to address these content development challenges.