CRO Council
Research Report
What Do Partners Really Want?
Listening to the Voice of the Channel
Jared Raftery
Jared Raftery
Director of Revenue Research and Advisory
July 25, 2023

Overview
The TSIA Voice of the Channel Partner survey specifically focused on what partners need to be successful in their transformation to recurring revenue. This research report answers critical questions about XaaS from the partner’s perspective. 1. What types of training, enablement, and incentives are most important to partners? 2. What separates high-growth partners from low-growth partners? 3. What are the critical areas of misalignment between vendors and partners? By listening to the voice of the channel partners, vendors will be able to accelerate partner success and provide greater value to their customers.
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