How to Accelerate Channel Partner Transformation in XaaS
Jared Raftery
Director of Revenue Research and Advisory
June 14, 2022
Overview
Technology vendors and channel partners have a different view of technology delivered as a service (XaaS). As a result, vendors misjudge their investments and create unrealistic expectations for their channel. At TSIA, we call this the Partner Parallax. This paper explores how technology vendors can see XaaS from a partner’s point of view and what action-oriented steps can be taken to help their channel partners in the world of technology subscriptions.