In today’s XaaS (technology-as-a-service) landscape, partnerships are critical to organizational success. Traditional companies transitioning to recurring revenue and born in the cloud are finding it increasingly necessary to reduce overhead costs and optimize their channel. Technology vendors often run predictable plays to leverage their partners: creating financial incentives, building playbooks, and designing partner training. Yet, these investments often lead to disappointing results, because these well-intended tactics don’t address an underlying problem: the vendor’s XaaS offer simply wasn’t designed to be sold through partners. So, how can organizations keep up? Join TSIA’s Jared Raftery, Director of Revenue Research and Advisory, and Hal Stanley, Vice President of Offering Management Research and Advisory, for an interactive 45-minute webinar where they’ll be addressing some of the most pressing questions related to partner-friendly offers, including: - What is the best way to leverage partners in XaaS? - What is the top reason partners resist selling a vendor’s XaaS offer? - What should vendors avoid when creating XaaS offers to be sold by partners? If your company is facing challenges leveraging partners to sell your XaaS offers, this webinar is for you. We’re looking forward to seeing you there!