Customer Success
Funding Customer Success for Scale
Determine How to Best Utilize Your Resources and Track Success
Marc Troyan
Marc Troyan
Sr. Director, Customer Success Research
December 21, 2023

Companies are under pressure to use their limited customer success budget to increase adoption and retention, effectively doing more with less. TSIA’s research highlights how companies are allocating this limited budget and the desired impact it will have on allowing them to scale their businesses. This paper will show how customer success executives are allocating their budgets for scale, whether that allocation is a best practice, and how the size of the organization has a significant impact on budget allocation and their desired outcomes.
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