CRO Council
XaaS Partner Incentives
Building the Best Rewards for Channel Partner Programs
Jared Raftery
Jared Raftery
Director of Revenue Research and Advisory
March 22, 2024

Channel partner programs are a critical aspect of revenue growth for technology companies, and financial incentives are the fuel that drives partner performance. Motivating partners to sell a vendor’s XaaS offer involves more than just tweaking current incentives; it requires a holistic reevaluation of the entire partner incentive strategy. This research topic will examine how technology vendors can reimagine their partner incentives to drive XaaS revenue growth.
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