A Primer for Outcome Engineering
Thomas Lah
Thomas Lah
Executive Director and Executive VP
December 8, 2020

This research report provides a framework TSIA members can use to move the concept of outcome engineering forward in their companies. It helps answer the following questions: How can we identify the specific business outcomes we can help our customers achieve? How can we identify all the activities required to achieve target outcomes? How can we make sure customers do their required part in achieving target outcomes? How will we scale outcome offers? How can we assess our ability to conduct outcome engineering?
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