Cross-Functional
Article
20 Emerging AI Use Cases for Generating Revenue
Thomas Lah
Thomas Lah
Executive Director and Executive VP
March 19, 2024

Overview
The AI capabilities landscape is going to rapidly evolve. New use cases are going to be identified and deployed on a monthly basis. Management teams that fall behind regarding their AI capabilities may soon find their cost structure to deliver customer value woefully higher than competitors. For this reason, TSIA is committed to identifying and codifying common AI use cases. This paper outlines twenty potential AI use cases related to revenue management. For each use case, TSIA is conducting research to understand the following: - Adoption: What use cases are actually being implemented in the industry? - Member case studies: Summary of the benefits and lessons learned when a specific use case was deployed. - Best Practices: Observations of best practices for increasing the probability of success with the use case. - Industry Solutions: Are there any available off-the-shelf solutions that companies can leverage to deploy the use case?
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