CRO Council
Podcast
67. Channel Partners and Technology Providers: A Team Sport Therapy Session
Thomas Lah
Thomas Lah
Executive Director and Executive VP
January 5, 2024
41 min

Overview
Dive deep into the dynamic world of technology channel partners with TECHtonic's host, Thomas Lah, and Jay McBain, Chief Analyst of Channels, Partnerships & Ecosystems at Canalys. During this conversation, Thomas and Jay explore the evolving role of channel partners in technology business models, particularly in the context of 'as-a-service' offerings. They focus on key points such as: - The shift from traditional transactions to non-transactional moments, emphasizing the partner's lifetime value in subscription models. - The critical role partners play in the 'as-a-service' landscape, adapting to changing buyer demographics. - The essential nature of managed services in the 'as-a-service' model, with the linchpin being continuous customer support and success. - How transparent data sharing between partners and providers fosters stronger trust and collaborations for improved customer outcomes. Tune in to understand the breadth of the expanding landscape of the technology business channel, with actionable insights vital to your ecosystem's success.
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