Education Services
Quick Poll Insight
Content Development Time Still the Biggest Challenge
Insights from TSIA’s 2023 Content Development Process Quick Poll
Amy Clark
Amy Clark
Data Journalist, Industry Insights
December 4, 2023

Overview
In October 2023, TSIA’s Education Services research practice launched the “Content Development: From AI to Z” research journey. The research journey focuses on best practices for the processes, people, and technology required to streamline content development, and assesses the impact of these practices on key metrics related to time-to-market, content consumption, and customer satisfaction. It covers how organizations are utilizing generative AI to support content development. To set the stage for this journey, the 2023 Content Development Process quick poll examined where companies currently stand in their content development practices. This publication will highlight common challenges across the industry revealed by the poll results, and will open a discussion for how AI can address these issues.
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