Customer Growth & Renewal
Quick Poll Insight
Major Players in Renewal and Expansion
Results from the Quick Poll: 2023 Who Owns Renewals and Expansion?
Hannah Yoon
Hannah Yoon
Data Journalist, Industry Insights
June 30, 2023

In the ever-evolving business landscape, the understanding of key players during the renewal and expansion stage is crucial for sustainable growth and prosperity. The 2023 Who Owns Renewals and Expansion quick poll examined which major stakeholders are involved during the LAER stages of customer engagement. Overall, it found that customer success managers (CSMs) play a major role during the adoption and expansion stages, and renewal specialists play a primary role during the renewal stage.
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