Cross-Functional
Quick Poll Insight
Targeting Vertical Markets Effectively for Support
Insights from TSIA’s 2024 Predictive and Proactive Support versus Product Features Quick Poll
Lionel Fournier
Lionel Fournier
Senior Data Journalist, Industry Insights
April 10, 2024

Overview
As a part of the AI for Predictive and Proactive Support research journey, the Predictive and Proactive Support versus Product Features quick poll highlights prevalent trends and strategies to reaching and serving customers effectively, particularly horizontal versus vertical alignment, revealing insights into customization options, organizational structures, and understanding of customer processes and outcomes. The findings underscore the significance of tailoring solutions to specific industry needs and shed light on the diverse strategies companies employ to effectively serve their customers.
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