Offering Management
Research Report
The State of B2B Product Management: 2023
Laura Fay
Laura Fay
Former TSIA Researcher, XaaS Product Management
January 13, 2023

“The State of B2B Product Management" is an annual report documenting current trends impacting technology product management when designing for B2B XaaS business models. The report highlights trends and predictions, including the impact on: - Product-led growth. - Outcome-aligned value propositions. - Outcome-aligned pricing. - Product management–customer success operational maturity. - The XaaS product life-cycle management process. - Other research-backed capabilities that impact XaaS success. This report also outlines recommended product management effectiveness resources to accelerate XaaS success.
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