Education Services
Research Report
The State of Education Services: 2024
The Year of Living Dangerously
Maria Manning-Chapman
Maria Manning-Chapman
Distinguished VP, Education Services Research
February 12, 2024

Overview
“The State of Education Services: 2024” report is a recap of relevant trends for education organizations. This report will cover three education trends in the context of their influence on the customer experience, as follows: - The impact of the learning experience - Silo-busting to develop a unified content/knowledge management strategy - Using AI to drive up engagement and drive down costs In the quest to drive product adoption, customer experience is at the forefront. Education organizations are beginning to pay attention to the impact that the learning experience can have on the customer experience. Companies are beginning to realize the importance of silo-busting in the development of a unified content strategy that enables customers to find what they need in one location, versus rummaging through a myriad of company portals to find relevant content and information. Finally, the promise of AI harkens. This report will discuss the intersection of these three trends and the impacts they have on education services organizations, both currently and into the future.
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