Research Report
The REAL State of Profitable SaaS
Thomas Lah
Thomas Lah
Executive Director and Executive VP
September 29, 2023

This paper provides a summary of what we learned on this Research Journey. Specifically, this paper will provide the following insights: - What is the overall maturity level of profitable SaaS? - What plays are management teams frequently running to improve the profitability of their SaaS business model? - What proven plays to improve SaaS profitability are not being run as often? - What are the most common questions leadership teams have about improving their SaaS business model? - Where do executive teams see the greatest potential to improve profitability moving forward?
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