Offering Management
Survey Insight
Generative AI Tools in Offering Management Roles
Insights from TSIA’s 2024 Getting the Offer Right with AI Survey
Amy Clark
Amy Clark
Data Journalist, Industry Insights
March 19, 2024

Overview
In January 2024, TSIA launched the Getting the Offer Right with AI survey, which was designed to explore how companies are using generative large language model AI to create more compelling offers. This report will focus on what generative AI (GAI) tools that offering management organizations are leveraging and how these same organizations are putting the large language model (LLM ) tools to use.
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