Offering Management
Survey Insight
Offering Management Teams Are Still Hesitant to Implement AI Solutions
Insights from TSIA’s 2024 Getting the Offer Right with AI Survey
Amy Clark
Amy Clark
Data Journalist, Industry Insights
April 2, 2024

Overview
TSIA’s 2024 Getting the Offer Right with AI survey explores how offering management workflows are impacted by generative AI (GAI) and how offer teams are using large language model (LLM) AI to create more compelling offers. This report will focus on GAI adoption, organizational models, and the perceived impact on competitive advantage and market position within offering management organizations.
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