Customer Success
Survey Insight
Monetizing Customer Success: The Good and Bad Strategies
Insights from TSIA’s 2023 Monetizing Customer Success Survey
Hannah Yoon
Hannah Yoon
Data Journalist, Industry Insights
February 1, 2024

Understanding which features to include in customer success offers is crucial to remaining competitive in an evolving business landscape. TSIA’s 2023 Monetizing Customer Success survey examined the diverse strategies implemented by companies and the corresponding effects on revenue generation and customer satisfaction. The survey unveiled interesting trends among companies that are monetizing and not monetizing their services, while highlighting the shift towards certain key practices. Additionally, it pointed out practices that companies are not currently leveraging, along with the possible impact on overall success. The results from this survey can help inform strategic decisions for monetization and provide a roadmap to optimize service offerings.
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