Professional Services
Creating a Professional Services Strategy - What Does Good (Enough) Look Like?
Bo Di Muccio
Bo Di Muccio
Distinguished VP, Professional Services Research
April 27, 2022
45 min

The 2022 TSIA Organization Survey shows that 90% to 95% of technology companies have distinct professional services organizations. That survey also shows that the average revenue contribution of professional services is up from 9% to 12% over the same period. So it comes as no surprise that we get many inquiries from our professional services member companies on how to create a professional services strategy. During this 45-minute webinar, we will share our strategy definition framework, offer tips and tricks on how to use the framework to document your professional services strategy, and go over what answers to key questions you need to document for maximum impact and actionability. - What is the role of PS for the company? - What financial targets make sense relative to that role? - What are the strategic moves PS needs to make across the entire life cycle to provide maximum value to both the company and the customers? Documenting all of this and more is what creating a clear professional services strategy is all about.
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