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The GenAI Effect: Cracking the Multi-Channel Code at Scale
Sponsored by Brightspot
Christopher Smith
Christopher Smith
Principal Product Mgr - Platform
May 21, 2024
45 min

In an era where AI is no longer a novelty in the digital realm, the rise of generative AI signals a significant shift with far-reaching impacts on daily workflows and business operations everywhere. How can organizations keep up? Join John Ragsdale, TSIA’s Distinguished VP of Technology Ecosystems, Christopher Smith, Brightspot’s Principal Product Manager, and Thoryn Stephens, co-founder at Brain.One, for an illuminating discussion on how AI is impacting businesses everywhere! They’ll be discussing the intricacies of generative AI integration, as well as its key challenges, and actionable strategies for harnessing its potential in multi-channel content dissemination. Discover how your content management system (CMS) can serve as a pivotal tool in maximizing the benefits of AI within your digital content strategy. Key topics covered include: - Fundamental hurdles in generative AI implementation, with a special focus on content governance - Real-world use cases of GenAI for enhancing both content creation and distribution processes - How to leverage cutting-edge technology for seamless automated distribution across various channels - Implementing human-in-the-loop (HITL) validation checkpoints to ensure content excellence So if you’re looking to unlock the transformative potential of GenAI in modern content strategies and stay abreast with the ever-evolving landscape of AI-driven content creation and distribution, this is the webinar for you. We’re looking forward to seeing you there!
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