Support Services
Build vs Buy: Improving Customer Support Quality With AI Sentiment Analysis
Sponsored by SupportLogic
Judith Platz
Judith Platz
Chief Customer Officer
April 16, 2024
45 min

This year, most organizations are leaning heavily into AI projects to improve customer service and support. But how do you decide what projects to prioritize first? In this webinar, SupportLogic’s Judi Platz and TSIA’s John Ragsdale will talk with Informatica’s Geetha Gopalakrishnan about their journey to transform their support operations and improve their overall customer experience. Key topics covered: -Informatica’s experience building a predictive analytics engine in-house -How partnering with SupportLogic helped Informatica accelerate their AI delivery and business impact -Why customer sentiment analysis should be your first AI investment for support -Essential KPIs to focus on with predictive AI -How to assess organizational tradeoffs between build and buy strategies for AI
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