Offering Management
Monetize Customer Success for Profitable XaaS
Hal Stanley
Hal Stanley
VP, Offering Management Research and Advisory
December 13, 2023
45 min

Recent TSIA surveys have unveiled a significant shift in the tech industry: most companies are now strategically monetizing Customer Success services, typically blending support, education, and adoption services. With 60% of these companies reporting profitable outcomes, a few critical questions arise: Is your business poised to leverage this strategic pivot effectively? Are you equipped to streamline your offerings, scaling them into more standardized, valuable packages? The facts are clear: transforming your approach to offering management could be the catalyst for a thriving XaaS business model. So how is your company approaching this strategic inflection? Are you on a path to simplify your portfolio with more standard and scalable offers? How can transforming your approach to offer management accelerate your path to profitable XaaS business success? During this 45-minute webinar, Hal Stanley, VP of Offering Management Research at TSIA and 30+ year tech industry veteran, will answer these questions and address critical topics such as: - The key trends in monetizing customer success from 2020 to 2023 - How monetizing services can support your move to a profitable XaaS business model - How companies are converging value elements to create more complete offers with stronger offer/market fit We’re looking forward to seeing you there!
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